Shortly after I finished reading One Child by Jeff Buick, I had the opportunity to interview the author. If you missed that (ridiculously long) review, you can read it HERE. It had to be a little long, because I talked about both the book, and the unique reading experience it offered. Because, Enthrill, the brand new publishing house that created it definitely brought changes to the way we view publishing.
Jeff Buick is not only an author, but he is also part of the Enthrill team. So, when I talked to him about his book, and the publishing method, I also got to talk to him about Enthrill and what will happen next. It's been a little while since that interview, (sorry about the posting delay... Life has been seriously crazy lately), but I'm finally getting it up! It was a pretty long phone call, and I can only write so fast, so much of what he said is slightly paraphrased (I warned him, and he's okay with that) but the point of each answer, what he's trying to convey is still there. It was a great conversation, and I'm really excited to see what Enthrill will be coming out with next!
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Jeff: Everything said by Jeff will look like this.
Me: Everything said by me will look like this. This is to avoid confusion, and so I don't have to keep specifying who is doing the talking.
We started off with the typical niceties:
It's really good to talk to you! Thanks so much for agreeing to this interview!
No problem. It's great to talk to you. Do you have giant potatoes in Idaho?
Yes.
(Anyway... Now to the actual stuff...)
Enthrill has been a great publishing experience. It's been a lot of work, but we are really looking forward to the response we've been getting from everyone. It's not easy to change the publishing model, so it's especially interesting to watch the reactions we've been getting, and they are pretty positive so far.
It's also interesting, because at Enthrill, we are picking social conscious thrillers to publish. It's not an accident. The issues in the books we're publishing, like the war in Afghanistan for One Child were picked specifically.
So, did you decide on the issues that you wanted to talk about before you wrote the book?
Somewhat. For this book, Wayne Logan, the CEO wanted to bring up Afghanistan specifically. This was the driving factor behind One Child. Then, we came up with high frequency trading, put that on the table and tossed that idea around for a while. It was definitely a collaborative effort. It is my book, but everyone put in some effort to get it where it is now.
So, where did this different publishing model come from? It's not anything I'd heard of before.
I currently have five books published in New York, which have done well in the US and Canada. The way that these publishers work is to put books on the shelves, and hope they sell. I've always been willing to put some of my own money down, for book signings and other marketing techniques to get my books out there.
I came up with a new business model to get more of my books out there, but it didn't work for my publisher and that likewise didn't work for me. So, we parted on amicable terms and I decided to try something on my own.
I have 13 books waiting to be published, and I feel like people started parachuting into my life.
Cameron is this business/sports and entertainment guy.
Kevin is the marketing guy. He's absolutely brilliant. He put the whole One Child marketing plan together, all the press releases, everything.
Celia is our project manager.
We all sat down together to talk about what we could do as a small publisher to stand out in the crowd. If you don't have something that sets you apart, these big houses will run right over you. So, we decided to do something drastically different. We'd publish a thriller dealing with issues that are facing us NOW. So, instead of a two minute news clip, or two pages in the newspaper, we devote 400 pages to this issue, which raises awareness and actually allows you to really understand the issues here.
Writing about a current topic does create some time constraints though. Instead of spending 18-24 months working on all stages of book development, we did everything in about 5 months, to keep all the information current and accurate. We ran into a few problems that way, it's hard to get ARCs out in advance when you only have 5 months to work on something like this. But, for every person that reads this book, it's one more that understands the war in Afghanistan.
We've already had three people come to us with an idea for a future book, and ask us if we could write about it, and they are all worthwhile ideas.
So, are you interested in getting other authors on board with this project?
Definitely! This is one of our big pushes, one of our biggest goals. We want to take authors who can really get into what we're doing and get them on board. It will have to be an author who can write fairly quickly, because we've got to keep the issues current, but we're definitely interested in new authors.
There is so much talent out there, that no one's really familiar with yet. I went to ThrillerFest and couldn't believe all the talent there that no one's heard about yet. So, we'd love to be able to take about 2 authors a year and get them out there.
One of the keys for them wanting to work with us, is that once we get them on board with us, we immediately start the marketing process. The average amount a publisher will put behind a book is about $2,000 but we are willing to put $500,000 to $1 million behind you, right up front.
So, do you have the next Enthrill project planned?
We have about three possibilities right now. We need to make a decision on them soon, so we can get started on them, but whichever idea we decide on, the end result will be pretty cool.
What type of research do you do for your books?
I do a lot of research for my books. If I had been able to find the time, I would have gone to Afghanistan myself to research what it's like over there for my books. I didn't have time, but I am lucky enough to be connected to people who were able to give me a lot of information.
I talked to a lot of military guys who had been on the ground over there, and people with higher ranks, colonels and the like. I talked to all of them about what it's really like over there and not just as soldiers on the bases, but also outside the safety of the wire and the real issues that are facing everyone involved in the conflict in Afghanistan. That's where a lot of the information Russel Matthews reports on came from. They talked about the corruption over there and the mistrust between the people, the government and the troops. I used a reporter and an american soldier to convey all of this to my readers, and get across the message that this war isn't really about religious ideology. The Taliban are really just drug lords and drug runners, and that's where the crux of all this conflict stems.
The scenes in New York were different. I never really felt connected to this portion of the story the way I did with the Afghanistan scenes.
I actually agree with you here. I felt more connected and concerned about the characters in Afghanistan that I did the New York characters.
Ya. But, I did do my research for this portion of the book as well. I think that high frequency trading is really dangerous, and it's something that needs to have more controls and regulations placed on it. What happened to the market in my book is a possibility. HFT is highly volatile and I think it's important to bring it up, to get us thinking about the future here and what could happen. It actually did happen back in May. It gets ugly.
Every time I go to New York, I see these guys in $1000 suits and they are never the ones hurting. They play with other people's money and it doesn't touch them. I wanted to lay some of that out.
The publishing model for One Child was incredibly unique. I've never heard about anything like it before. Obviously, this isn't going to be Enthrill's only project. Are you planning on publishing your future projects the same way, or do you have other ideas for future projects?
Our goal right now is to be a bit of a moving target. We've heard from some of the big publishing houses, and we know we are being watched by them now. We talked to them at BookExpo, and they are actually showing a lot of interest. But, I imagine that most of that interest is so that they can begin to incorporate this into their publishing model.
So, we know that we need to be always moving and advancing our own model. We've decided to be a moving target. We will never just stand still, we will be small, agile, fun and smart.
Is there anything else you'd like to share about Enthrill or One Child?
We've covered just about everything, but I would like to reiterate that I do think One Child is a worthwhile book. It has value to the story. I hope that anyone who reads it will pass it along. It's nice to make money, of course, but more than that, it's also nice for someone to read my book, and understand the issues better.
Switching gears now, when did you decide that you wanted to write and how did you settle on writing thrillers?
About 12 years ago, I sat down and decided that I wanted to write a book. I started by writing a Young Adult book for my youngest son, and I followed that with a second YA book. They were received well, but by that time, I had already moved on to writing thrillers for adults.
Then, about 6 years ago, Dorchester publishing happened. One week, there was nothing. I was just writing and hoping. And then they came and say Hey, we want to publish your book. It was my 8th book written. I hadn't published a word before, but I just kept going. I just kept writing and hoping.
I know that this is probably an impossible question, but do you have a favorite book that you've written?
No, not really. They are just each so different. I have this back log of books I want to publish, and each one has value. I know that there are going to be people who connect differently to each book. So, I can't really say that I have a favorite.
What is your favorite book or genre? What book or author has most influenced you and your writing?
Leon Uris. He had some real talent, some major writing skills, a skill level I would say is unmatched by most writers. He can present both sides of a conflict equally, allowing the reader to fully understand both sides of the issue. That really takes a lot of talent.
I generally read thrillers. I also read biographies, a lot of suspense and mystery but I also like the literary fiction, like Three Cups of Tea or The Kite Runner. I also like learning the story behind why books were written. Some of the stories you hear are pretty amazing.
There are all kinds of serendipitous things out there waiting for you. If you find one, don't push against the flow. Keep doing the best you can, and at some point things will break for you and start to work out.
That's so great. Thank you again for taking the time to talk to me today. I really appreciate your time and everything you've shared with me.
Not a problem. Thank you for the interview and the review of One Child.